Last September, the Thurrock Council (London) was approached by ITN productions, a UK Television Channel, to make a documentary about how social care faces the current lack of resources. The aim was to show the early intervention and prevention activities that members of this organization daily carry out in this field.
However, besides the activities daily developed, some projects about social care where Thurrock Council is currently involved were shown. Within this context, ANIMATE was presented as an example of project which contributes to foster activity in older adults encouraging them to train younger people through the platform of exchange of knowledge that it provides.
Thus and thanks to the introduction of ANIMATE within this documentary, members of the ANIMATE Consortium continue with the dissemination trend currently carried out to make known this project.